FLCC’s latest wine, Persevere, honors students

Wine label with a grape vine and the name Persevere
Viticulture and wine technology students chose this label, “Persevere,” in an annual contest meant to give their counterparts in the graphic design program real-life experience pitching their work to a potential client.

The name chosen for the wine that Finger Lakes Community College students will bottle next spring reflects the fortitude shown in a semester transformed by the pandemic.

Fine arts and graphic design major Aimée Hawkins of Canandaigua came up with the name “Persevere” and designed the label featuring a pen-and-ink drawing of an abundant grape vine.

The back of the label is adorned with a small quote written by Hawkins: “Savor the drive, the determination and the perseverance that led us down the path to creating this wine.”

Hawkins said the quote seemed fitting for FLCC students this semester, as they’ve pursued their studies with mostly virtual instruction while juggling other demands and challenges caused by COVID-19. Perseverance also happens to be one of FLCC’s four values, shown on a large banner display in the main entrance.

Hawkins and her classmates designed labels for a graphic design course taught by Liz Brownell of Victor, professor of graphic design. In what has become an annual tradition, the labels were revealed during an event – held virtually this year rather than at the college’s Viticulture and Wine Center in Geneva.

Student designers took turns sharing their concepts, touching on themes, color palettes, font choices, as well as the computer programs they used to create the labels.

“I felt it was really important to maintain a clean crisp feel while conveying the unique nature that this vintage represents,” Hawkins said during her presentation.

Students of Paul Brock, associate professor of viticulture and wine technology, took part in the event and voted on the labels. Students Leah Herring of Rush, Leanne Camuto of Dansville and Faith Webster of Palmyra were also finalists in the contest. Continue reading “FLCC’s latest wine, Persevere, honors students”